Case Study

Client : Nutrition International

Assignment      :           BCC strategy and collaterals for WIFS, MIFA, VAS and ORS-Zinc

Brief                  :           Auriga created communication pack that included anthems, audio stories, radio jingles and point of service products on adolescent anaemia, maternal anaemia, calcium supplementation, Vitamin A and diarrhoea. Many of our products are currently part of Government of India’s Anaemia Mukt Bharat campaign.

Client : Population Council

Assignment      :           Communication support to UDAYA and SHG evaluation studies

Brief                  :           Auriga has developed UDAYA website (, factsheets, policy briefs and other products related to the study and facilitated its dissemination of the study findings. Auriga also managed news media engagement and public relations for Population Council during India CSR Summit 2018.

Client : JSI India

Assignment      :           Background assessment for private sector engagement strategy for scaling up RMNCH interventions

Brief                  :           Auriga did a comprehensive assessment of the private sector and collected evidence for developing a private sector engagement strategy, with state-specific focus on six USAID priority states – Delhi, Punjab, Haryana, Uttarakhand, Jharkhand and Himachal Pradesh. The assessment cover over 300 hospitals and private clinics.

Client : EPOS GmbH, Bangladesh

Assignment      :           Products for end-of-project dissemination of Addressing Bangladesh’s Demographic Challenges project

Brief                  :           Auriga assisted EPOS GmbH in evaluation and documentation of their work in Bangladesh. Auriga created a coffee table book, slideshows. A 2D animation film on hospital visitor management in Bangla and also dubbed four training videos in Bangla. The videos are now part of Bangladesh government’s library.

Client : FRHS India

Assignment      :           Communication Strategy and Collaterals for Pratigya Campaign to reduce conflation between MTP and PCPNDT Act

Brief                  :           Auriga did comprehensive media analysis, stakeholder assessment and developed communication strategy and products for the Pratigya Campaign. The communication products are in use in Delhi, Rajasthan and Maharashtra to reduce the conflation between Medical Termination of Pregnancy and PCPNDT Acts.

Client : EPOS GmbH, Bangladesh

Assignment      :           Endline Survey of Addressing Bangladesh’s Demographic Challenges project

Brief                  :           Auriga evaluated the impact of ABDC project in Bangladesh, collecting data on knowledge, attitude and practices about sexual and reproductive health from 2800 adolescents and about maternal and child health from 1150 women in three City corporations in Bangladesh. Auriga used CAPI for data collection, using handheld devices.

Client : IPE Global

Assignment      :           Baseline Assessment of RMNCH+A services in public health facilities in six states of India

Brief                  :           Auriga assisted IPE Global to prepare infographics for the baseline assessment for USAID funded Vriddhi project in India. The assessment covered health providers, public health infrastructure and practices in 141 government health facilities that contribute to 70 percent delivery load in 25 high priority districts (HPDs).

Client : Abt Associates

Assignment      :           USAID’s Health Financing and Governance Project in 5 States of India

Brief                  :           Auriga worked with Abt Associates to assess the robustness of health MIS and satisfaction with public health services. Auriga collected data from 126 facilities  from Ernakulam in Kerala, Birbhum in West Bengal, Chirang in Assam, Ferozepur in Punjab and Kota in Rajasthan, and conducted 7560 client exit and non-user interviews.

Client : University Research Co LLC

Assignment      :           Thematic and State Change Packages- Improving quality of MNH Services

Brief                  :           Team Auriga documented interventions USAID funded ASSIST Project to improve quality of maternal and newborn health services in India. They were packaged as “Thematic and State Change Packages to Improving quality of MNH Services”. There are ten change packages, available in English and in Hindi.